Tag: marketing

  • Fool’s Gold

    Fool’s Gold

    One time, in choir camp… When I was a kid, I used to spend two weeks every summer at a choir camp in the foothills of the Sierra-Nevada mountains. It was a pretty typical summer camp, I suppose…filled with music theory, rehearsals, choreography, and campfire opera stories. Every kid grew up with this, right? 😉…

  • The Why of Marketing

    The Why of Marketing

    Most of my clients hate marketing. They don’t want to come across as needy or pushy, and they think that marketing means you have to show up on social media like a carnival barker: “Get your tickets right here! Fresh, hot tickets! You sir, want to treat your lady to something special tonight? Come to…